If Google continues this trend and supplies this solution to iOS developers then goodbye mobile Safari, hello Chrome!
Apple is likely squirming because they can’t deny Google this. I like it. Which makes me think the Google search app on iOS that Google announced would drop shortly hasn’t yet! Could it because it does the same thing and Apple is somehow delaying it? Conspiracy time.
On a more positive note, app linking is awesome! I can’t tell you how much time it saves and how much better it is to open web links directly to apps and have apps link to other apps like the Facebook app does. Quora is another example of an app that does this linking.